A Charlie Brown Ad Agency:
19 December 2009
08 December 2009
Google Wave and Marketing
This morning I came across this question by Darya B. on LinkedIn.com:
"Has anyone thought of any ways that Google Wave could be used for marketing and similar business purposes? Thanks"
My response:
Google Wave is a great tool for project management. Use it during every meeting to document meeting notes, brainstorming ideas, take-aways, and next steps. Use it to share and track file drafts and associated changes.
When a new person is added to the team or Wave they can use the playback feature to get up to speed on all that has been discussed and done to date. There is less feeling out of the loop, or waiting to meet with someone before you can start. Google Wave allows the delivery large files to a client and tracks client edits more easily compared to regular email.
The biggest con is the current exclusivity of Google Wave invites; however, this will change once Google Wave moves out of Beta.
Before reading this question, I hadn't thought about how to use Google Wave for marketing. Off the top of my head, I think Google Wave could be used similarly to how podcasts, blogs, YouTube videos, and Wikis provide information to the end user.
In what ways do you use Google Wave? In what ways do you want to use it?
05 December 2009
I'm A Fan? Are you?
I am TOTALLY diggin': We're All Fans. It's a user (fan) content generated website promoting the GRAMMY Awards . Content comes from the web as well as fan submitted photos, tweets, videos, etc.
This campaign is a great example of how traditional media channels can be complemented by strong social media strategies.
We're All Fans combined with the GRAMMY Nomination TV Special (aired Dec. 2, 2009), Facebook, Twitter, print ads and more will encourage interaction with the intended audience and build anticipation that will hopefully translate into increased viewership on January 31, 2010.
Twitter for Business
I recently came across the He Said She Said blog and in volume 1 the topic of Twitter for Small Businesses was discussed. This discussion sparked the inspiration for this post.
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Since joining Twitter a couple of years ago, I have used it to become the 'virtual fly on the wall' more often than not. By doing so a business will be able to learn the good, the bad, and the indifferent regarding its brand. The business will also be able to identify keywords, language and strategies to engage its intended audience. In some instances, the business may also learn of a new target market it hadn't previously considered.
To learn what is being said on Twitter about your company, brand, product, service, etc. use search.twitter.com.
01 December 2009
30 November 2009
Rubber Cement Has More Uses Than You Know
Reposted the original November 24th post again today due to technical difficulties with the embedded video. Hope you enjoy!
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Does anyone know the agency of this clever commercial for a European maker of rubber cement?
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